Knorr-Bremse Online Magazine
Knorr-Bremse is the global market leader for rail and commercial vehicle braking systems.
As part of the company’s public listing in the autumn of 2018, the company ordered its corporate website to be optimized for organic search. A further aim was to create regular updates that present the company and its advanced technological products in a clear, easily comprehensible and empathetic style.
User-relevant strategic content
A new online magazine section was designed for the corporate website, presenting articles in five categories in line with a defined content strategy: Employer Attractiveness, Internationalization, Technology/Digitalization, Sustainability, and Strategy.
Monthly updates comprising editorial articles in various forms continuously complement website content and present a topical, diverse and vibrant image of the company to the main target groups of employees, job applicants, investors, customers, and vendors.