@Privatbank1796 – Hauck & Aufhäuser customer magazine.

Hauck & Aufhäuser occupies the interface between the centuries-long traditional character of a German private bank and a financial institution that is open to the East and to cutting-edge developments in technology.


From this position, @ Privatbank1796 provides information on current topics and developments on business and financial markets for customers of the bank, and contains in-depth background information on a range of asset classes.

The magazine also addresses topics of social, cultural and artistic interest related to a main theme, presents the world of Fosun International Limited and introduces the corporate portfolio of the Fosun Group.

The magazine is designed to strengthen customer loyalty to Hauck & Aufhäuser and support its readers along its evolution into a modern, internationally operating Chinese majority-owned bank.